2016 Social Selling Article Roundup #5

Every week I either run across, or I am introduced to, some really great articles that pertain to social selling. Today, let’s focus on LinkedIn.

Articles

Here are 11 really great articles on LinkedIn including a paragraph excerpt. We’ve got great tips, news, templates, downloads, and infographics. Read on!

5 Ways to Get More LinkedIn Leads – Are you struggling to build a pipeline of quality leads? Wondering how LinkedIn can help? With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure warm leads for your business. In this article, you’ll discover how to create an effective lead generation process with your LinkedIn profile.[Tweet “Here is a roundup of 11 really great articles on #LinkedIn !”]

23 Quick LinkedIn Tweaks to Make Your Profile Shine [Infographic] – When’s the last time your updated your LinkedIn profile? If you’re not actively looking for a new job, it’s probably been a while. But LinkedIn isn’t just for recruiters searching for qualified candidates to fill open positions. If you’re in sales, your buyers are stopping by your page before calls. And if your profile is in shambles? It doesn’t necessarily break their trust in you, but it certainly doesn’t help your case. The infographic from Skillcrush below lists 23 quick LinkedIn tweaks to ensure your profile is in peak condition at all times. Use the checklist to polish up your outdated page, and make the best possible first impression you can to buyers and recruiters alike.

Introducing Premium Insights: Keeping You in the Know on Companies You Care About – Today, we’re introducing a brand new feature to our premium experience called Premium Insights. Now, when you visit a company page on LinkedIn, you’ll see unique and timely data about the companies that interest you — their growth as well as hiring trends by function. We know you, particularly if you’re an investment professionals or business leader, often don’t have the time nor the resources to constantly keep tabs on competitors or industry trends, but it’s critical to do so in order to make smarter, more informed business decisions. Now available with Business Plus, Sales Navigator and select Talent Solutions subscriptions, Premium Insights does the heavy lifting so you can spend your time on moving your business ahead.

Is LinkedIn about to change the buying cycle completely and the way we work? – So this article popped up in my feed because a member of my network liked it and it caught my attention–the basic premise of LinkedIn one might argue. The article really caught my attention because it was about LinkedIn launching Pro-Finder. But before I delve into how Pro-Finder relates to social selling, I would like to refer you to my previous post on Social Selling and ask you to read this first to help put this post into context. As we are all aware, the way we interact with each other is being disrupted by digital technology on a global scale. For an example of this, check out the below stat has been doing the rounds at the moment about what happens in 60 seconds on the web.

Elevate Your Personal Brand with the Professional Profile Toolkit – Lets clear one thing up: your LinkedIn profile isn’t your online reputation. In today,s sales climate, it can make the difference between prospects responding and passing you over. When 49% of buyers research sales reps on LinkedIn and 50% avoid reps with incomplete profiles, making a strong first impression has never been so important. And improving your personal brand isn’t just for reassuring skittish prospects: you’ll also attract new ones, as 92% of B2B buyers will engage with sellers known as industry thought leaders. How can you reap the benefits of elevating your profile? Our free Profession al Pro file Kit has everything you need to entice prospects and establish your credibility. From the fundamentals of a complete profile to actionable strategies that demonstrate leadership, you’ll find this kit covers every aspect of building up your personal brand.

The 9 Deadliest LinkedIn Profile Mistakes Sales Reps Make – I once spent a year as a freelance LinkedIn consultant, which taught me one important thing: Most people have no idea how to leverage their profiles. To this day, the majority of profiles I see contain a few (sometimes many) major mistakes. If you’re a rep using LinkedIn to generate new leads and engage current customers, having an error-filled profile is especially deadly. In fact, if you’re not getting the results you hope from social selling, your profile may just be the reason why. So open up a new tab for your LinkedIn — and check your profile for these nine deadly blunders.

4 Highly Effective LinkedIn Summary Templates for Sales Reps – The summary is one of the most important parts of your profile, since it’s a space to showcase your passion, enthusiasm, and most importantly, your track record of results. However, many reps leave their summaries blank for a very simple reason: They don’t know what to write.If you’ve got writer’s block, good news. These four LinkedIn summary templates will help you flesh out your profile in no time flat. Next thing you know, the number of opportunities in your pipeline will be soaring.

The LinkedIn InMail Kit – Effective sales prospecting requires communicating in a way that gets noticed. Your prospect’s email inbox is likely flooded with messages, many originating from competing sales reps. In this environment, you need a well-timed and well-crafted message to stand out. InMail has long been a powerful way for salespeople to connect with prospects on LinkedIn if they don’t have a path to an introduction. When done right, it can generate a 15% response rate in comparison to a 3% response rate from a cold email. The LinkedIn InMail Kit has everything you need to craft a winning InMail, and improve the quality of messages and response rates.

5 Elements to an Effective LinkedIn Summary for Sales Professionals – Let me start by saying that there is no right or wrong way to write your LinkedIn summary – and no two LinkedIn trainers will tell you the same thing. But, my philosophy is that if you are in business development, than your profile shouldn’t be your resume; it should be a resource. This begins with your summary and you only have 2000 characters, so use them wisely. Here are the 5 elements that I recommend every LinkedIn summary should possess …

12 High-Impact Ways to Update Your LinkedIn in 5 Minutes or Less – Doing a complete overhaul of your LinkedIn profile is a pretty monumental task. So even though you know it’s in dire need of attention, you keep putting it off … and off … and off. Next thing you know, it’s been four months and your LinkedIn still sucks. You don’t want to be the salesperson who loses prospects because you’ve got an ugly or incomplete profile. Enter these quick but impactful changes. They’ll have your LinkedIn spruced up in a matter of minutes.

LinkedIn Acquires PointDrive to Drive Social Selling Efforts Forward – At LinkedIn, we are driven by the mission to connect the world’s professionals and make them more productive and successful. This trickles into everything we do, including how we facilitate engagement between buyers and sellers on LinkedIn. Today, I’m delighted to announce that we’ve acquired PointDrive, a company that developed an innovative product which aims to improve the way sales professionals engage with prospects and customers through the sharing of rich content.

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Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!