My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. However, the principles discussed will be applicable to any business! Signs as Advertising You simply must have certain tools and knowledge in place if you are going
I’ve touched on this topic from time to time. I have also been known to talk about this in group meetings and during training sessions. I get a few chuckles, some embarrassed glances, and then … nothing happens. I’m talking about referrals. There are three parties in any referral action … The referrer – He
One of the most basic tenets of selling is that you are going to have to figure out ways to stand out in a crowd. The bigger the group, the bigger the challenge and, speaking of large groups, how about the internet and social networks? Very crowded! You need to be … R.U.M. – Remarkable,
The characteristics, or traits, that we will be discussing form one leg of the success triangle … skills, knowledge, and attitude. You can be a good salesperson with two out of the three. Three of three and you are a killer. Characteristics, behaviors, and traits, are all reflected in attitudes which, IMHO, is probably the
Let’s start with CRM (acronym), Customer Relationship Management. We used to call them Contact Managers, but should we really be managing our contacts? No, we should be managing our relationships. Apparently managing is now a bad word. Instead we should be leading. Leading where? Not through the sales process. Now we must address the buyer’s
Let me say that I have never been a big fan of CRM mobile apps and that has included the offering from Nimble. I love Nimble. I represent Nimble. Their mobile app … meh. However, I also have the luxury of not having to be highly mobile. I can use the mobile app on the
