As salespeople, every day we are looking to make new connections and we are actively fielding connection requests from others. This is all a part of social sales. While some of us may have a plan for maximizing the effectiveness of these activities, I am guessing that most do not. We just … do. In
Before we get started, you will have to make a decision. If you have not already made your choice, will you be deploying a CRM in support of your selling efforts or will you be relying on LinkedIn to serve in that function? Of course, this is assuming that LinkedIn will be your basis for
Because it is …. a trial close. I’m flat out terrible at traditional sales order closing statements and I know a bunch of them. You name it … everything from the “Ben Franklin” to the “Japanese Origami Folding Paper Close”. The really good news is that I never need to bend arms to get the order. I am
Now begins our journey and it starts with culling your social network(s) down to a manageable size. It is critical that you identify and start with your social honeypot. As I was thinking about this process, and looking at the sheer numbers of connections on my social networks, particularly with Twitter, this at first appeared
There are only three possible impressions that a customer will walk away with having done business with you and/or your company. You have either … Not met their expectations or … Met their expectations or … Exceeded their expectations Not meeting your customer’s expectations speaks for itself. Meeting a customer’s expectations is a neutral experience at best and a God-awful
Focused Social Selling – Create Your Buyer Persona
Soon you will be encouraged to cull your contact database in order to a select few hundred of these folks. You will then be able to focus your efforts on these people in order to create and develop the kind of relationships that will lead to continuous repeat and referral business. Salespeople have been doing
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