You have created your lists and taken an inventory of your engagement tools. You have also defined an engagement strategy. All that is left now is to monitor the updates from your chosen target accounts and then to engage with them where appropriate. Let’s get started! Monitor daily With your news feeds filtered to show
Let’s stop for a moment and check back on what we have accomplished so far. By now, you should have … Developed your buyer persona (your target market) and you have narrowed your contact list down to approximately 300 (insert your own number) of these that you wish to focus on exclusively. Further classified these
Who wants referrals? You do, that’s who. Everybody loves referrals and what’s not to love about them! Somebody knows somebody else who can potentially use your product or service and they have advised that person that you are numero uno. While this could be a topic for another article, you would also like to be able
In our previous article, we identified and classified our top 300 contacts and began to organize our connections starting with LinkedIn. Today we will repeat these steps for our other social networks. While the only way to filter news updates in LinkedIn would be to hide those connections who you do not want to see,
File this under … Qualifying 101. The simple fact is, unless your prospect has the money needed to invest in your product or service … they ain’t much of a prospect. On top of this, you may have several product/service options available and, while everybody wants champagne, some can only afford beer. I have consistently
Social Networking for Those Who Are Not Social
Does social networking work for those of us who are not particularly social? What about those of us who are private by nature or have concerns regarding privacy in general? Are any of these platforms great places for introverts to hang out? The simple fact is, you can be effective on social networking sites and
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