Should I be on Facebook? Yes. Can Facebook be effective for B2B companies? Yes. Could I be effective on Facebook if I wanted to? Probably but, I don’t really want to. Chris Voss thinks that “Facebook has jumped the shark” and he is ready to give up. Me, I never even wanted to be on
As salespeople, are we not always looking for ways to stand out from our competitors? The cream floats to the top and coffee grounds … well we all know where those end up. You gotta’ love the odds! This should be child’s play. Why? At least 80% of your competitors are either not that effective,
Well, that’s not exactly true. In sales it’s called first loser and you don’t get any kind of a medal. If you are a commissioned salesperson, being first loser might also mean being the last one to eat. That may seem harsh but, it is still reality and medals, even if they were awarded, don’t
Made with IBM – Big Data for Real People
I have to confess that I find the term “Big Data” to be intimidating. I don’t really focus (or obsess) about numbers. I prefer to keep my eye on results. I recognize that there are numbers behind these results and that’s great as long as I don’t have to deal with them. Still, more and
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