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Author Archives: Craig M. Jamieson

Home / Archived Article(s) by Author: Craig M. Jamieson

Creating & Promoting Brand You

Feb 20, 2014Craig M. Jamieson3 CommentsArticles, MarketingBrand, LinkedIn

Companies have long devoted enormous amounts of energy and dollars into creating their brand, those qualities that people will associate with their name. With the advent of social media, each of us now have those exact same capabilities but this time it is for ourselves. We all have a product to sell and a brand

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Aligning Sales & Marketing In The Social Media Cosmos

Feb 5, 2014Craig M. Jamieson1 CommentArticles, Social Sellingalignment, marketing, social sales

“When the moon is in the Seventh House, and Jupiter aligns with Mars, then peace will guide the planets, and love will steer the stars”  – Age of Aquarius  I’m not real sure how much love we will ever see between sales and marketing, and even then we will still have to deal with that

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Are You An Elephant Hunter?

Jan 20, 2014Craig M. JamiesonArticles, SellingSales 101

Maybe you’ve heard this before … “Oh, that guy, he’s an elephant hunter.” In my experience, this title has seldom been meant as a compliment. Rather, the connotation has been … “He’s too good to handle the little sales and/or if he spent less time hunting elephants, he would probably be at quota!”  Perhaps. That

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My Top Social Sharing Tools for 2014

Jan 6, 2014Craig M. Jamieson4 CommentsArticles, Sales ToolsBuffer, HootSuite, news.le, paper.li, social sharing

One of my main goals this year is to increase the overall quality of my social sharing. This means:  More likes and comments More retweets and replies More specific mentions of others  These goals all represent examples of personalized engagement. I do have the necessary tools to accomplish this.  Content Discovery  If you want to

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My Social Strategy Year In Review

Dec 27, 2013Craig M. Jamieson2 CommentsArticles, MarketingSocial media, social strategy

Sometimes I feel like I’ve spent the last several years living in a yellow submarine. I surface, identify targets, dive, fire off a few torpedoes, hope that I hit something, dodge depth charges, and then repeat the whole process again. Occasionally you have to dive so deep that you lose track of where you are,

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Trigger Events and Prospecting | Opposites Do Attract

Dec 20, 2013Craig M. Jamieson2 CommentsArticles, SellingGoogle, Sales, social sales, trigger events

Traditional B2B sales has always been brutal in nature. Knock on doors. Smile and dial. Rejection followed by more rejection. Now social media comes waltzing into the picture, like the new pretty face at the soda shop, and the focus of the discussion moves to her. It’s the siren’s song. “Buy me a milkshake and

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Craig M. Jamieson
208.340.9546 – craig@adaptive-business.com
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