Perhaps like you, I have read a ton of articles pertaining to the somewhat elusive topic of the effectiveness of social sales. As business people, we are driven by the need to secure a return on our investments (ROI). As salespeople, our requirements are no different. In fact, for those of us who are paid
Properly identifying the decision maker(s) may be the single most important aspect of the sales process. Certainly, this is no different in social sales. Specifically, we are looking for that person who has the … Money Otherwise known as the “MAN”. If they don’t have the money, or they are not willing to part with it,
For that matter, who says that they can’t excel at sales period? Recently I posted a discussion topic to a private LinkedIn group. The article that I shared created quite a stir by asserting that introverts can be great leaders. Well, you would of thought that we were discussing the end of the world as
One of the biggest challenges in sales is often just getting past the gatekeeper and some of them are very good at keeping you away from the decision maker. As a sales professional, you will never let anything get between you and your bone. Gatekeepers and cold calling are practically synonymous and, in our article last month,
We already understand the concept of the power of reach through social media. Our ability to share our message with tens of thousands or more and then in turn have a certain percentage of those folks share your message forward to their networks, is one of the things that makes social media so powerful! Most
Salespeople! Your Customer Is Now Driving The Bus!
Yikes!! There are very few situations that are more terrifying to a salesperson than the thought of their customer being in control of the sale. Knowing that the inmates are running the prison or that the animals are now in charge of the zoo might exceed that but, neither of these groups tend to buy
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