Key Account Management is a very complex and comprehensive process that generally addresses what happens after the sale. What we want to explore today is how we can leverage social selling in order to assist us in achieving our goal of breaking into major accounts. Nothing happens until somebody sells something. It is also important
Personal relationships are what brands thrive on for converting leads into buyers and to give them a superb customer experience. When it comes to budding companies, their personal relationships usually depend on collecting customer information that is provided by third-party sources. However, the times of having to do this may be ending soon. Facebook faced
Please allow me to first set the record straight. I’m not a big fan of sales apps. I prefer to concentrate on the basics. I’m apparently not alone in this regard. I also don’t like a bunch of disparate apps running around that are either not connected or are poorly connected with my CRM. You
There’s a lot B2B salespeople can learn from the world of real estate. Market fluctuations, technological disruptors and cutthroat competition — Realtors have seen it all. And the best of the best never flinch. But like any other industry, closing the deal gets more complex as the ticket price increases. Agents who are actively selling
I have a love-hate relationship with automation and, when it comes to email automation, the love part pretty much disappears. This is not related to the activity itself or to the app that performs it (I’m all about maximizing time and ROI) but, to the way that it seems to be frequently misused and mismanaged.
I spent some time last month helping a friend get set up on LinkedIn so that he might start to leverage that platform in order to find a good B2B sales job. He’s a younger guy who has a fairly extensive background in B2C selling. Once we got his profile set up to an acceptable starting
