Everybody has goals for the new year so, why should I be any different? If your goals are resolutions well … we know what happens to most of those. No, I shall have goals. Let’s start with revenues I have always looked at revenue sources as the legs on a barstool. Starting out in business,
As a small to medium sized business, you likely already wear a number of different hats. As a social business there are days, most days, when I feel like I must be running a haberdashery. The challenge is maintaining our focus and this challenge starts, and maybe even ends, with that same obstacle. One minute
I grew up in the era of the slide rule and, yes, we also learned how to use an abacus. My first B2B job was selling, among other products, the precursors to today’s small computers. One system that we offered could be programmed using magnetic cards which allowed you to load up to 4 kb
It sure would be great to have email that sings with me as opposed to having an inbox that screams at you. If you’re like me, and a lot of you are, you have a love-hate relationship with email. However, since this is my preferred medium for electronic business communication, a good part of my
Let’s begin by quickly looking at fool-proven ways not to generate leads: Aimlessly drifting through social media platforms is a guaranteed fail. Putting round pegs in square holes. Putting an accounts payable staffer with no experience using social media in charge of the company Twitter page because he or she has extra time will cause
5 Steps for Converting Tweets Into Clicks
The topic of this article is clicks. The simple fact is, no matter how many times this post might be shared on Twitter, or anywhere on social media, it’s not much good unless people are actually clicking on that link to read it. You don’t even have to see an article, let alone read it,
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