(by Craig M. Jamieson) I was reading an article by Todd Wasserman on Mashable the other day that was titled “Let’s Face it: Social Media Marketing Is a Waste of Time“. In this article the author points out: “The secret to good social media marketing: Make good products and offer good services. If you can’t trick people
And, I might add, it seems to be working very well. O.k., I’m going to show what a whiner I am but, before I do that, there are actually a lot of things that I like that LinkedIn has been doing over the past year … While many were bemoaning the loss of the automatic
Are you ready to become active in social media as part of your B2B sales effort? You need to be aware that, just like any sport, there are rules. If you are preparing to go into battle, and selling is a highly competitive contact sport (maybe even a blood sport), there are always specific rules of engagement. These
Last week we discussed the importance of proper planning and of setting goals prior to jumping into social media for B2B sales. Today let’s talk about your critical first steps. Call it setting up house. Although we are going to concentrate on LinkedIn, the basics of what we discuss and advice will apply to all of the social
Social Media for B2B Sales – 11 Tips for Building Better Client Relationships!
Selling has always been about relationships. Particularly in B2B sales, people buy first from individuals and then from their companies. Social Media presents us with an outstanding opportunity to … Discover potential new relationships Create rapport Establish relationships Maintain, nurture, and expand those relationships You now have, and quite literally at your fingertips, more arrows
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