Let’s start with the disclaimer … I am a small business guy and I don’t even pretend to comprehend the needs, let alone the implementation requirements, of even medium size businesses. With the exception of managing divisions for some larger corporations, I have never exceeded 65 employees and maybe 7 or 8 salespeople. As my
Build customer relationships that will accelerate your business! About This Book Manage your Social CRM and grow its capabilities to address your business needs Discover best practices for Social CRM usage for sales, marketing, and customer service that will result in increased revenues Loaded with practical tips that take the mystery out of Social CRM
As part of our Social Sales series, last month we defined Social CRM. Now let’s start leveraging this tool in order to close more sales and the best way to get started on that is to get ourselves organized! Salespeople, by and large, are notoriously bad record keepers. As far as that goes, a lot of salespeople
In order to accurately define Social CRM, we first need to talk about Traditional CRM which stands for “Customer Relationship Management”. Core functions include what I like to call the “3 C’s”: Contacts – complete contact records with all contact info including user definable fields for information needed for my specific business. This record would also track leads and deals
I have been a CRM user since the late 80’s having started with a DOS based product called TeleMagic. Back then they were called Contact Managers so let’s call them CM’s for short. I’m really not sure when somebody came up with the brilliant idea to change that moniker to CRM or, Customer Relationship Management. That’s all fine and dandy but, the
Why CRM is the Key to an Effective Social Media Sales Funnel
[Tweet “via @miguellesy – Why CRM is the Key to an Effective Social Media Sales Funnel”] Marketing your product to potential customers can be an intimidating endeavor. Where do you start? How do you get their attention? How do you keep it? Ultimately how can you make a sale that helps your bottom line? Perhaps
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