In order to accurately define Social CRM, we first need to talk about Traditional CRM which stands for “Customer Relationship Management”. Core functions include what I like to call the “3 C’s”: Contacts – complete contact records with all contact info including user definable fields for information needed for my specific business. This record would also track leads and deals
I have been a CRM user since the late 80’s having started with a DOS based product called TeleMagic. Back then they were called Contact Managers so let’s call them CM’s for short. I’m really not sure when somebody came up with the brilliant idea to change that moniker to CRM or, Customer Relationship Management. That’s all fine and dandy but, the
Each and every day, in sales departments around the globe, a sales manager is striding into the room and making this proclamation … “I have great news! We have decided to provide you with a CRM so that you can better track your activities with your customers!” And the collective response is … “Groan”. That’s
Contactually is a very interesting application that addresses a critical activity that too few of us are very adept at … establishing a consistent program, and executing same, for keeping in touch with our prospects, clients, and contacts on a regular, and appropriate, schedule. Not to say that there are not other programs available that might
Free Webinar – 10 Ways B2B Salespeople Should Be Leveraging Social CRM
This webinar will be held on Thursday, August 30 at 11:00 AM MST and will be hosted by Neal Schaffer. Neal is a best selling author and sought after speaker and consultant. His two books on LinkedIn are the gold standard for this social business platform: Understanding, Leveraging & Maximizing LinkedIn and Maximizing LinkedIn for Sales and
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