Frederic Gilbert – A European Perspective On CRM Trends
Recently I had the very good fortune to connect with Frederic Gilbert who resides in Lyon, France. I think that it is important to share that our relationship began on Twitter. If we had not chosen to engage directly, it may have ended there. Behold the power of social media and the great disappointment to
Social CRM Does Not Need To Be That Complicated
How about we make it K.I.S.S. … Keep It Simple Salesperson. This becomes extremely important because salespeople will be frontline CRM users and these same salespeople almost universally hate the thought of being saddled with a CRM. Why do we know this to be true? Simply stated, a large majority of good salespeople share three
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