No matter what industry or position you work in, it’s always good business to cultivate strong customer connections. Handled well, those relationships lead to myriad positives including decreased churn, increased spend, and improved brand perception. But what goes into the process of developing them? In truth, there are numerous factors to be taken into account.
At least that is what I had hoped since … I have none. I’m about to bare my soul. Approximately ten months ago, I decided to set about creating an online course. I have since worked on this 7 days a week every week. Now, I’m about as dumb as a box of rocks in
How widely should you spread your efforts when it comes to online presence? Well, since expansion is generally useful, you might focus on figuring out how many online marketplaces you can use simultaneously without your overall presentation being damaged. It’s a battle between two contrasting proverbs: too many cooks spoil the broth, but many hands
As I prepare to launch my first online course, and while I have been working with a variety of tools, I’m going to focus on the three major components of my marketing journey … Planning Undoubtedly, planning has been the most complex, and time-consuming, aspect of this entire project. Until I started writing all of
Because … if they had been open … you would know something about me instead of asking me to tell you about me. Perhaps even worse is that you seem to think that you know something about me when there is no indication anywhere that any of that is true. Just because I live in
With Much Trepidation, I Enter the World of Marketing
In case you are not already aware, while I have spent my entire professional career in sales, I know next to nothing about marketing. In fact, I have avoided it like the plague. There is literally nothing about it that I find to be even remotely appealing. A rock may have a better grasp of
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