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Category Archives: Marketing

Home / Archive Category: Marketing

I Know You Looked at My Profile, but Your Eyes Must Have Been Closed?

Dec 9, 2020Craig M. JamiesonArticles, Marketing, Social SellingLinkedIn, marketing

Because … if they had been open … you would know something about me instead of asking me to tell you about me. Perhaps even worse is that you seem to think that you know something about me when there is no indication anywhere that any of that is true. Just because I live in

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With Much Trepidation, I Enter the World of Marketing

Nov 11, 2020Craig M. Jamieson1 CommentArticles, Marketingmarketing

In case you are not already aware, while I have spent my entire professional career in sales, I know next to nothing about marketing. In fact, I have avoided it like the plague. There is literally nothing about it that I find to be even remotely appealing. A rock may have a better grasp of

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“The Age of Influence” by Neal Schaffer [Book Review]

Mar 26, 2020Craig M. JamiesonArticles, Marketinginfluence, influencers, marketing, Neal Schaffer

I have spent the last several years with a very rudimentary understanding of influence and influencers. I only wish that I could be perceived as being as influential as the Kardashians or that kid on YouTube that unboxes toys and makes a gazillion dollars a year doing it. However, I’m not a celebrity. I’m a

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That Marketing Tactic Don’t Work On Me

Feb 28, 2018Craig M. JamiesonArticles, Marketing

First let me say that my area of expertise revolves around selling. When it comes to marketing, my skills range from nothing to nada. All I have to go on is my perception of how effective any marketing tactic is on me. Every day I get hit up with multiple offers via email or on

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Creating & Promoting Brand You

Feb 20, 2014Craig M. Jamieson3 CommentsArticles, MarketingBrand, LinkedIn

Companies have long devoted enormous amounts of energy and dollars into creating their brand, those qualities that people will associate with their name. With the advent of social media, each of us now have those exact same capabilities but this time it is for ourselves. We all have a product to sell and a brand

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My Social Strategy Year In Review

Dec 27, 2013Craig M. Jamieson2 CommentsArticles, MarketingSocial media, social strategy

Sometimes I feel like I’ve spent the last several years living in a yellow submarine. I surface, identify targets, dive, fire off a few torpedoes, hope that I hit something, dodge depth charges, and then repeat the whole process again. Occasionally you have to dive so deep that you lose track of where you are,

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