I have spent the last several years with a very rudimentary understanding of influence and influencers. I only wish that I could be perceived as being as influential as the Kardashians or that kid on YouTube that unboxes toys and makes a gazillion dollars a year doing it. However, I’m not a celebrity. I’m a
First let me say that my area of expertise revolves around selling. When it comes to marketing, my skills range from nothing to nada. All I have to go on is my perception of how effective any marketing tactic is on me. Every day I get hit up with multiple offers via email or on
We already understand the concept of the power of reach through social media. Our ability to share our message with tens of thousands or more and then in turn have a certain percentage of those folks share your message forward to their networks, is one of the things that makes social media so powerful! Most
(by Craig M. Jamieson) I was reading an article by Todd Wasserman on Mashable the other day that was titled “Let’s Face it: Social Media Marketing Is a Waste of Time“. In this article the author points out: “The secret to good social media marketing: Make good products and offer good services. If you can’t trick people
Creating & Promoting Brand You
Companies have long devoted enormous amounts of energy and dollars into creating their brand, those qualities that people will associate with their name. With the advent of social media, each of us now have those exact same capabilities but this time it is for ourselves. We all have a product to sell and a brand
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