It was 2006 and I was ready to embark on the next phase of my career. I had spent the majority of my life as a B2B manager and owner, dating back to 1977, and now I was ready for a little fun. I was going to operate as a quasi-independent sales contractor in the
I built my selling career on referrals. As a result, my closing ratios were phenomenally high. I created and nurtured relationships with both clients and power partners. I was always a member of a networking, or leads, group. Some of the leads groups that I belonged to were good and others were flat out bad.
I have always considered myself to be a very active networker. This includes social networking. I own and operate, as a business, a B2B networking group. Being primarily an introvert, none of these activities are particularly comfortable for me. I often struggle being in larger group settings. Actually, not so much. I avoid them. Oddly,
Our final post in this series will be a little bit recap and a bit more for some additional tips … Starting out Remember that this is not a race. You will need to get to know your fellow networkers, and earn their trust, prior to seeing any real returns in terms of referrals. Be
Speaking for myself, I am all about R.O.I., Return On Investment. As such, I look at my networking activities as investments rather than expenses. While I can tell you that I can credit millions of dollars in projects directly to my networking efforts, you are going to want and need to track your own results.
How to Maximize Your Networking Group Investment
I have personally been involved with networking groups, aka leads groups, since the early 90’s when I created my first member-run group. In 2007, I created NetWorks! Boise which is run as a for-profit business (get the how-to book on Amazon). At one point I had three of these groups but, as I am semi-retired,
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