With a grateful nod to Heinz Marketing, Lifehacker, Inc. Magazine and others who regularly publish “This is How I Work” articles, which I love to read …. welcome to “How I Work It – Social Selling”. I try to watch and emulate others and you probably do the same. There is a lot of confusion,
When I first started using CRM (Customer Relationship Management) software in the late 80’s, they were based on DOS, desktop only, and we called them Contact Managers. Most early adopters were using these applications primarily as selling tools. Jump forward to 2022 and CRM has evolved to a cloud-based application and its primary use, at
In terms of careers, aside from my early stints as a busboy and a security guard, I have spent my entire career in sales. I began in retail and then moved to B2B in 1977. I have never looked back and my life has been full and rewarding. It took me a long time to
It seems that we have gotten lazy. Maybe we have always been so. Don’t like the term lazy? How about … Overconfident Complacent Satisfied with the status quo Lack of persistence Take your pick. They will all lead to the same result and, if you are a salesperson whose income is at least partially predicated
Then I wake up. Ain’t gonna’ happen and I’m ok with that. This being said, with the advent of the internet, being social is more important than ever. As someone who has spent his entire life in sales, and was an early proponent of social selling, the internet offers a variety of awesome opportunities! Unfortunately
As far back as 2010 (maybe even earlier), I was writing quite a bit about how CRM was not addressing the fact that people were now connecting, conversing, and developing relationships on the new social channels. I was lamenting more than writing. Around this same time I was contacted by Jon Ferrara who was getting
