We’ve all been there. You’re wanting to talk to the ‘decision-maker’ at a business. You know the business in question is perfectly suited for your product or service. You’ve narrowed it down, done your research and determined exactly who it is you need to talk to but, all you have is a name, a business
Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness. This is predicated on the formula … I’m on LinkedIn + he’s on LinkedIn = sale (b.t.w., it’s not that simple). What if your prospects are not on LinkedIn, or Twitter, or Facebook, or … nothin’?
The nice folks over at Salesforce Canada reached out to me recently with a really great article on building strong B2B relationships and asked if I might wish to feature it, and the graphic below, on this site. Being Canadian, how could I refuse! Read the full article by following this link. While the post focuses
If you were to ask most companies what their goal might be in regard to customer relations, many would probably say that they want their customers to be “satisfied” with their product or service. They want them to be “happy”. Well, especially today, “happy” and “satisfied” just ain’t gonna’ cut it. If you want to
Is This a Sales Pipeline or a Pipe Dream?
When I first began my career in B2B sales, and this was with a national company, we were not even asked to do forecasts. We were expected to write business at or above of our assigned quotas. Simple. Emphasis was placed on the word write. Written business was what was used to determine whether or
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