Never in my 35+ years of B2B selling has the “professional salesperson” bar been set so low. While that is a very discouraging state of affairs, for those of us who are in sales and at least have a pulse … we have an outstanding opportunity to really stick out in a crowd. All you
When I first began my research into this new thing called social media (social sales), I heard the same phrases over and over: “Social media is a huge time suck!” “Social media is like a black hole. Once you get sucked in, you’ll never get out!” Well now, that’s a problem. As a salesperson, I
One of the most wonderful and effective ways ins social sales that you can engage with your clients via social media is by helping them to build their own businesses. Your efforts in this regard will trump free donuts any day of the week! We can do this by promoting their business to others within our networks and
This morning I had the pleasure of conducting a presentation on BrightTalk which is a very interesting channel of presentations from thought leaders around the world on a huge variety of subjects. Check them out! One of their very neat features is that events can be watched live or on-demand. So, if you missed it, please
Trigger Events and Prospecting | Opposites Do Attract
Traditional B2B sales has always been brutal in nature. Knock on doors. Smile and dial. Rejection followed by more rejection. Now social media comes waltzing into the picture, like the new pretty face at the soda shop, and the focus of the discussion moves to her. It’s the siren’s song. “Buy me a milkshake and
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