Properly identifying the decision maker(s) may be the single most important aspect of the sales process. Certainly, this is no different in social sales. Specifically, we are looking for that person who has the … Money Otherwise known as the “MAN”. If they don’t have the money, or they are not willing to part with it,
For that matter, who says that they can’t excel at sales period? Recently I posted a discussion topic to a private LinkedIn group. The article that I shared created quite a stir by asserting that introverts can be great leaders. Well, you would of thought that we were discussing the end of the world as
One of the biggest challenges in sales is often just getting past the gatekeeper and some of them are very good at keeping you away from the decision maker. As a sales professional, you will never let anything get between you and your bone. Gatekeepers and cold calling are practically synonymous and, in our article last month,
True cold calling in B2B selling is probably fairly close to being a lost art. If not, it should be. I’m talking about finding a street and then knocking on every office door one-by-one without the slightest idea of what might lie behind that wooden, metal, or glass barrier. The same can be said of “smiling and
As someone who has spent his entire professional career in B2B sales (since 1977), there have always been things that I love about the business (money, independence, competition) and things that I don’t (cold calling, not knowing enough about my customer, doors slammed in my face). Regardless, having a “thick skin” has always been a
Social Networking & The Art Of Progressive Engagement
One goal in social networking is to connect with others, in meaningful manner, and then to develop these relationships. Our primary goal should be to do this with the right people … those who we can best assist with achieving their desired results and vice versa. Twitter and Google+ are fairly simple and straightforward. You
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