Social Media ROI [Infograhpic]
This infographic is being re-posted with permission from, and as a courtesy of , MDG Advertising and their accompanying article can be found at this location Infographic by MDG Advertising
Social Selling Is Still Selling | Via Roanen Barron – Barron PCS
The following is a guest post by a friend and colleague, Roanen Barron with Barron PCS. I am extremely grateful to Roanen for this contribution to this site. Please be sure to read more about Roanen, and how to connect with him, at the end of this article!
Selling hasn’t changed. We just keep getting better tools. With the advent of the information and internet age, the tools we use to reach people are advancing; however, the principles of selling remain the same. Smart phones and social media have increased the circle of people to which exposure can be gained creating viable alternatives to traditional media. The methodology to attract customers remains the same because people are still people; and, the factors that motivate them to purchase are still the core principles for selling.
The principle of providing value – both in the product or service one provides and the way that one sells it – remains the guiding force for attracting prospective customers and converting them from digital profiles to business revenue. It shouldn’t be surprising. Although the tools and market landscape has evolved, the ultimate target is still the same: reaching people who have the wants and needs that your offering is positioned to fill. What attracts them offline is also what attracts them online. Conversely, what turns them off in the “real world” will also repel them in the virtual world.
Maximizing LinkedIn for Sales and Social Media Marketing [Book Review]
“Maximizing LinkedIn for Sales and Social Media Marketing” is the second LinkedIn related book by author, consultant, and speaker Neal Schaffer and is a follow-up to his first book “Understanding, Leveraging, & Maximizing LinkedIn” Before I share with you my review of the book, a little background may be in order. LinkedIn was the first, and
Social Networking – To Connect Or Not To Connect?
I had a discussion the other day with “Fred”. Recently I had sent Fred a request to connect on FaceBook. We are business associates but have only been recently introduced. Fred went on to explain to me that while he was not yet comfortable with connecting on FaceBook, he would be happy to do so
If My Contacts Aren’t Using Social Media, Why Should I?
When I initially decided to consider whether or not to get involved with Social Media, this was one of the very first questions I asked myself. It was like selling fax machines when they first became commercially available. All I heard was …. “This is pretty cool but, nobody I know has one so who