Social Selling Is Still Selling | Via Roanen Barron – Barron PCS
The following is a guest post by a friend and colleague, Roanen Barron with Barron PCS. I am extremely grateful to Roanen for this contribution to this site. Please be sure to read more about Roanen, and how to connect with him, at the end of this article!
Selling hasn’t changed. We just keep getting better tools. With the advent of the information and internet age, the tools we use to reach people are advancing; however, the principles of selling remain the same. Smart phones and social media have increased the circle of people to which exposure can be gained creating viable alternatives to traditional media. The methodology to attract customers remains the same because people are still people; and, the factors that motivate them to purchase are still the core principles for selling.
The principle of providing value – both in the product or service one provides and the way that one sells it – remains the guiding force for attracting prospective customers and converting them from digital profiles to business revenue. It shouldn’t be surprising. Although the tools and market landscape has evolved, the ultimate target is still the same: reaching people who have the wants and needs that your offering is positioned to fill. What attracts them offline is also what attracts them online. Conversely, what turns them off in the “real world” will also repel them in the virtual world.