Because … if they had been open … you would know something about me instead of asking me to tell you about me. Perhaps even worse is that you seem to think that you know something about me when there is no indication anywhere that any of that is true. Just because I live in
In the midst of the pandemic, forming and maintaining B2B relationships requires keeping in mind the digital aspects of networking. Before pursuing a successful client relationship, you should keep in mind what value you can provide to the organization you’re targeting. Identifying what sets your business apart and how you can create mutual success can
Social selling is a no-brainer for most businesses, eCommerce or otherwise, but creating a scalable social selling machine is no mean feat. How do you keep tabs on all relevant sales conversations? How do you balance engagement and community management with sales? What happens when customer support requests start to flood your feed(s)? Fear not
Key Account Management is a very complex and comprehensive process that generally addresses what happens after the sale. What we want to explore today is how we can leverage social selling in order to assist us in achieving our goal of breaking into major accounts. Nothing happens until somebody sells something. It is also important
Has Social Selling Jumped the Shark?
It is no big news that most social platforms are a mess and, by default, the same holds true for social selling initiatives. Social selling was a shiny new toy and, like a lot of new things, you just can’t use it enough even if you can’t figure out how to use it right. If
Read More