Chasing Shiny Baubles - Adaptive Business Services

The term “shiny bauble syndrome” has been around for a very long time, but compared to what we have today? Not even in the same universe! If you don’t believe me, scroll through LinkedIn. Every other post is touting some new A.I. platform or hack. While I like shiny new things, I’m not about to fall into that trap. Paralysis by analysis.

My tech stack remains simple: Nimble CRM, Zoom, and all things Google although I lean towards ChatGPT for A.I.. Certainly I have some other minor tools, but that’s about it. It comes down to this. Time is finite and I would rather spend mine generating revenue rather than evaluating the bigger, better, deals (BBD).

I happen to collect guitars. There is a feeling that, if I just get this one new guitar, I’ll be a rock star. So far, no joy. Friends who play golf experience a similar expedition. If I only buy this new putter or driver, I’ll be playing on the tour. That rarely works out either.

Now, God bless you if your shiny baubles deliver results! I’m probably missing out. However, my business model is not so sophisticated that I need to constantly explore my options to maximize my team’s effectiveness. For one thing, I don’t have a team so those resources are not available to me and I’m not about to go outside to remedy that.

My personal preference is to maximize what I can from my existing tools. Then, and only if I can identify a specific need that will return specific benefits, will I go snark hunting. I also will not go so deeply into the weeds in my quest to find the perfect solution because … I don’t think that one even exists. The last thing that I need is to be a dog chasing his own tail.

While chasing shiny baubles can be fun … caution. If not properly controlled, it can easily become addictive and your results may actually end up as being counterproductive. Think R.O.I. You will be investing time and money. What will your expected return be?

Are you thinking about a CRM? If you would like to explore whether or not Nimble CRM might be right for you, please book a free 30-minute Zoom consultation with me by going to my calendar. To learn more about our Nimble training and implementation services, please visit our Nimble CRM training services page.

I would also be happy to connect you to a marketing professional who I know and trust or to an automated yet personalized and human-to-human LinkedIn prospecting system. Please reach out to me at craig@adaptive-business.com for an introduction!

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Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!