The Search for Social Salespeople

It’s been a lot of years since I last hired and ran a sales team which was in … 2005. Yikes! That long ago!? Still, over 80% of my career was spent doing just that. Finding and selecting the right salesperson for your company is one of the most critical, and difficult, challenges that any sales manager is faced with. While I think that I have always been a pretty good judge of people, like most of us, my choices have been hit and miss and every miss has been extremely costly. Finding good salespeople today is even tougher than it was … back then.[Tweet “Tips for finding social salespeople – #SocialSelling”]

Now, in 2015, we have to approach this task while including the elements of social media and social selling. We will use these methodologies to both find and evaluate sales candidates. Back in 2005 most of us (at least me) were using email and … we were using email. I don’t even think that the term social business was even uttered until 2009 and then it was used to describe businesses that were dedicated to solving social issues. The Social Business Model which addressed social enterprise was, to the best of my knowledge, first widely discussed in 2012. In other words, not very damn long ago!

If I were looking for a salesperson today, what qualities might I be evaluating and what process might I be using? How can social media assist us in finding quality social salespeople? If you are looking for a social salesperson, it would be in both your and their best interest if you are either already running a social business or you are very much open to the potential value of becoming one. Certainly, a social salesperson will thrive at a much higher level within a social business atmosphere that will support and help to develop their efforts vs. one that is not and will not.

Find your potential candidate

One of the areas that social media should excel in as it relates to this process, is in the ability to help us to find potential candidates for our position(s). Think about it this way. The success of social media is predicated on one thing and one thing only and that one thing is reach. Reach is determined by connections. Therefore, leverage your connections to discover candidates. Simple. Read on at Maximize Social Business …

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Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!