In the midst of the pandemic, forming and maintaining B2B relationships requires keeping in mind the digital aspects of networking. Before pursuing a successful client relationship, you should keep in mind what value you can provide to the organization you’re targeting. Identifying what sets your business apart and how you can create mutual success can
The nice folks over at Salesforce Canada reached out to me recently with a really great article on building strong B2B relationships and asked if I might wish to feature it, and the graphic below, on this site. Being Canadian, how could I refuse! Read the full article by following this link. While the post focuses
Are you ready to become active in social media as part of your B2B sales effort? You need to be aware that, just like any sport, there are rules. If you are preparing to go into battle, and selling is a highly competitive contact sport (maybe even a blood sport), there are always specific rules of engagement. These
Please note – Over the past year I have been honored to be a monthly contributor at Windmill Networking. This begins a series of article excerpts that were originally published at that site. Please be sure to follow the link at the end of the excerpt to read the rest of the article over at
The Secret to B2B Selling: Identify the Pain Points of Your Customers
It’s simple: identifying customer’s pain points is one of the keys to being a successful salesperson. And for B2B companies, it’s critical to know how to do this in those first few meetings with a potential client or customer. If you can clearly articulate and identify his or her pain points, and then center your
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