Before we get started, you will have to make a decision. If you have not already made your choice, will you be deploying a CRM in support of your selling efforts or will you be relying on LinkedIn to serve in that function? Of course, this is assuming that LinkedIn will be your basis for
The latest news is that, effective April 30, Facebook will be cutting off it’s API access to CRM and SCRM programs. Does this apply to all such applications? That I cannot say for sure but it certainly does apply to my SCRM of choice, Nimble. This shutdown has already begun. When completed, this means (in
Let’s start with the disclaimer … I am a small business guy and I don’t even pretend to comprehend the needs, let alone the implementation requirements, of even medium size businesses. With the exception of managing divisions for some larger corporations, I have never exceeded 65 employees and maybe 7 or 8 salespeople. As my
Contactually is a very interesting application that addresses a critical activity that too few of us are very adept at … establishing a consistent program, and executing same, for keeping in touch with our prospects, clients, and contacts on a regular, and appropriate, schedule. Not to say that there are not other programs available that might
Note: Please read the following with it’s intended “grain of salt.” The whole Social CRM arena seems to be dominated by “deep thinkers” and complex issues. They ponder the nuances and far reaching implications of actually adding the “social” layer to an existing CRM platform. Me? I’m just a simple salesperson and my needs are
The CRM Features That Are Most Wanted by Users
An article on eMarketer entitled “Social Integration Tops CRM Users’ Wish Lists” was recently brought to my attention. The publication cites findings from Capterra’s “CRM Users Industry Research Report” which was conducted in June of 2015. This is a very complete study and I would suggest that you might want to read it. Among other
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