You have created your lists and taken an inventory of your engagement tools. You have also defined an engagement strategy. All that is left now is to monitor the updates from your chosen target accounts and then to engage with them where appropriate. Let’s get started! Monitor daily With your news feeds filtered to show
Let’s stop for a moment and check back on what we have accomplished so far. By now, you should have … Developed your buyer persona (your target market) and you have narrowed your contact list down to approximately 300 (insert your own number) of these that you wish to focus on exclusively. Further classified these
In our previous article, we identified and classified our top 300 contacts and began to organize our connections starting with LinkedIn. Today we will repeat these steps for our other social networks. While the only way to filter news updates in LinkedIn would be to hide those connections who you do not want to see,
Before we get started, you will have to make a decision. If you have not already made your choice, will you be deploying a CRM in support of your selling efforts or will you be relying on LinkedIn to serve in that function? Of course, this is assuming that LinkedIn will be your basis for
Now begins our journey and it starts with culling your social network(s) down to a manageable size. It is critical that you identify and start with your social honeypot. As I was thinking about this process, and looking at the sheer numbers of connections on my social networks, particularly with Twitter, this at first appeared
Focused Social Selling – Create Your Buyer Persona
Soon you will be encouraged to cull your contact database in order to a select few hundred of these folks. You will then be able to focus your efforts on these people in order to create and develop the kind of relationships that will lead to continuous repeat and referral business. Salespeople have been doing
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