I’m a huge fan of LinkedIn but lately some of their moves are leaving me scratching my head. While I’m likely to piss off a few people here, pleasing people has never been one of my top priorities. Sometimes one of the nicest things that you can do for somebody is to be honest with
I speak with a lot of B2B salespeople every week who are either not using LinkedIn for social sales or who are not getting the results that they had expected with this platform. Then there are those who, with their 500+ connections, feel that they are doing just fine. “After all, I have a whole
Our last two articles have discussed the two most important disciplines in social sales as being prospecting and relationship-building. Drilling down a little deeper, there are important steps involved in each and we call these steps F.A.C.E.S. and today we will focus on the most popular social business platform, LinkedIn. Before we get started, what
When Preparation Meets Opportunity on LinkedIn
One of my fascinations with social media is that I am always surprised by what triggers what. While we can often predict certain results that will be predicated on specific actions, then again, sometimes we have to ask ourselves … is this the hand of God, pure dumb luck, or maybe even both? It might
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