I’m a huge fan of LinkedIn but lately some of their moves are leaving me scratching my head. While I’m likely to piss off a few people here, pleasing people has never been one of my top priorities. Sometimes one of the nicest things that you can do for somebody is to be honest with
I speak with a lot of B2B salespeople every week who are either not using LinkedIn for social sales or who are not getting the results that they had expected with this platform. Then there are those who, with their 500+ connections, feel that they are doing just fine. “After all, I have a whole
Our last two articles have discussed the two most important disciplines in social sales as being prospecting and relationship-building. Drilling down a little deeper, there are important steps involved in each and we call these steps F.A.C.E.S. and today we will focus on the most popular social business platform, LinkedIn. Before we get started, what
There are at least four major sources at your disposal where you can focus your b2b sales efforts to increase your revenues. They are … Your existing customers Other people who you already know but that you don’t presently do business with People that others know but who you do not Folks that you presently
Creating & Promoting Brand You
Companies have long devoted enormous amounts of energy and dollars into creating their brand, those qualities that people will associate with their name. With the advent of social media, each of us now have those exact same capabilities but this time it is for ourselves. We all have a product to sell and a brand
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