Full disclaimer – I found myself in a time crunch and deployed my chatbot, Hal to assist me in writing this article which I then edited. If you’ve been in sales for any length of time, you already know how quickly things can slip through the cracks. You jot a note on a pad, promise
I call it the “Here’s what happens next” process and it includes what you will do, when you will do it, and what the customer should expect. It is used both during the sale and after the sale. The easiest way to illustrate this is to give you a real life example. I spent the
Knowing, or wondering, that if you had just done .. this … or a little bit more … you might have won that sale. That’s the worse feeling EVER! You just wasted your and your client’s valuable time. Likely you did not fully follow your proven process (if you even have one). Were you complacent
I believe it was Bill Clinton who famously coined the phrase … “It’s the economy, stupid!” and he then rode those words directly into the White House. It would be nice to see that focus again right about now. The same can be said for the sales process. Proving that you have a proven process,
The big question in sales is, should be … “What’s next?”. This applies to all aspects of selling and it is grounded in planning and in process. Do this and then do that. These are your next steps and it is important to plan those. What is Process? Let’s first talk about processes in general.
On Consistency and Your Sales Process
Doing a great job is fine, but it’s not enough. The real question is … will you do it consistently? While we start out good, we may later become lackadaisical and it then goes downhill from there. I remember back to when I became a sales trainee with a national office products company. This firm
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