Before we get started, you will have to make a decision. If you have not already made your choice, will you be deploying a CRM in support of your selling efforts or will you be relying on LinkedIn to serve in that function? Of course, this is assuming that LinkedIn will be your basis for
The latest news is that, effective April 30, Facebook will be cutting off it’s API access to CRM and SCRM programs. Does this apply to all such applications? That I cannot say for sure but it certainly does apply to my SCRM of choice, Nimble. This shutdown has already begun. When completed, this means (in
Let’s start with the disclaimer … I am a small business guy and I don’t even pretend to comprehend the needs, let alone the implementation requirements, of even medium size businesses. With the exception of managing divisions for some larger corporations, I have never exceeded 65 employees and maybe 7 or 8 salespeople. As my
Build customer relationships that will accelerate your business! About This Book Manage your Social CRM and grow its capabilities to address your business needs Discover best practices for Social CRM usage for sales, marketing, and customer service that will result in increased revenues Loaded with practical tips that take the mystery out of Social CRM
In order to accurately define Social CRM, we first need to talk about Traditional CRM which stands for “Customer Relationship Management”. Core functions include what I like to call the “3 C’s”: Contacts – complete contact records with all contact info including user definable fields for information needed for my specific business. This record would also track leads and deals
The CRM Features That Are Most Wanted by Users
An article on eMarketer entitled “Social Integration Tops CRM Users’ Wish Lists” was recently brought to my attention. The publication cites findings from Capterra’s “CRM Users Industry Research Report” which was conducted in June of 2015. This is a very complete study and I would suggest that you might want to read it. Among other
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