Focused Social Selling – Culling Your Social Network
Now begins our journey and it starts with culling your social network(s) down to a manageable size. It is critical that you identify and start with your social honeypot. As I was thinking about this process, and looking at the sheer numbers of connections on my social networks, particularly with Twitter, this at first appeared
Focused Social Selling – Create Your Buyer Persona
Soon you will be encouraged to cull your contact database in order to a select few hundred of these folks. You will then be able to focus your efforts on these people in order to create and develop the kind of relationships that will lead to continuous repeat and referral business. Salespeople have been doing
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