The Thought Of Social CRM Brings Out My Inner “Caveman”

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Note: Please read the following with it’s intended “grain of salt.” The whole Social CRM arena seems to be dominated by “deep thinkers” and complex issues. They ponder the nuances and far reaching implications of actually adding the “social” layer to an existing CRM platform. Me? I’m just a simple salesperson and my needs are driven my prehistoric instincts to eat, make room for more food,  find shelter, and procreate. I can’t even begin to comprehend much of what is being discussed. That’s ok. Despite my walnut sized brain, I know what I need to know.

So, how do I fulfill my basic needs? It’s simple. I hunt things (prospect), then I kill them (make the sale), and finally I eat them (spend the commissions on life’s necessities). However, even a stupid hunter quickly comes to realize that there is only so much game to go around. Maybe instead of only hunting things, I need to be planting seeds as well? Instead of killing off everything, maybe I need to selectively harvest and increase the size of my garden? This now becomes the gift that keeps on giving.

Is this my selling style? Of course not! I haven’t knocked a client over the head and eaten one in at least two weeks. 🙂 That being said, I am a salesperson and if you want your Social CRM project to succeed, you had better come to understand that salesperson buy-in will be a must and part of that is understanding their motivations. For the good ones, the only thing better than the hunt continues to be the kill.

Sales Results LLC has joined forces with SEN Technologies to become Nimble Social CRM’s first Idaho Authorized Solutions Partner. Together we will provide our clients with full CRM needs assessment, recommendations, implementation, and on-going support and training including selling skills and social media applications. Don’t yet “get” CRM and/or Social? We’ve got you covered!

Now, if the Social CRM I can have today helps me to grow a bigger garden and provides me with a larger territory in which to hunt, and makes me much more effective at doing both, I’m pleased with that. In fact, I’m ecstatic! If Social CRM allows me to better understand my prey and enables me to speak their language, sweet! If it helps me to discover new hunting grounds or better soils where to plant my seeds, wow! Maybe it will take some time before Social CRM performs every amazing function as is foreseen in so many crystal balls but, that is called progress. Besides, my tiny little caveman brain is only capable of learning new behaviors in bite-sized chunks as it is. These features will come with time and, as sure as I am about anything, there will be new, and more amazing, features to follow those.

I can remember back to 1980 when I was selling ledger card based bookkeeping machines. Small business could not afford an IBM mainframe or even a DEC mini. Then in 1981 we introduced a true business personal computer at about exactly the same time that IBM introduced their first IBM PC which thereby stamped business legitimacy on what had before been considered to be a hobbyist industry. And what did I keep hearing? “Well, if we buy now, what if it becomes obsolete in 6 months?” “O.K., you would obviously rather pass on the benefits that you can gain today and continue to wait until you are assured that all technological progress has stopped completely? Please let me know when that happens and when you are ready.”

I’m ready to get started and I am ready now. Not next year or the year after. Now. As new features are introduced, I will already have the core knowledge and experience to build upon from there. I will already have found and established my “voice”. Fortunately, that is not going to be an issue. Nimble Social CRM is preparing for imminent launch and it will blow your collective socks off! Soon this site will be discussing specific features. You will be able to order Nimble for yourself by simply clicking that logo at the top of our sidebar. You may also wish to sign up for our webinars. It’s going to be sweet hunting for me and my fellow cavemen!

Thanks for visiting!

Craig

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Craig M. Jamieson

Craig M. Jamieson

Managing Member at Adaptive Business Services
Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!
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