I love WWII submarine movies. I especially love the thrill of the hunt and the ping of the sonar. The closer you get to the target, the louder and more rapid the pingbacks become. When your pings and their pings meld as one, you are right on top of them. Directional sonar will even identify
If you were to ask most companies what their goal might be in regard to customer relations, many would probably say that they want their customers to be “satisfied” with their product or service. They want them to be “happy”. Well, especially today, “happy” and “satisfied” just ain’t gonna’ cut it. If you want to
I have been thinking a great deal as of late as to why so many of my B2B contemporaries have been loathe to adopt social selling. Most don’t want to talk about, let alone even consider, it! Whether or not you or your company will succeed with implementing a social sales initiative, it starts at the
Or, are you too afraid to ask? That’s a bit of a loaded question. A lot of salespeople I know are either too afraid to ask their customers how they are doing, are too afraid of the answer, or see little to no benefit in doing so. Sad on all three counts. So, how would
By now you should have begun your program of progressive engagement, timed by your recurring reminders and/or appropriate opportunities, with your classified contacts. A few things to keep in mind … You are in this for the long-haul and breaking into any new account takes time. Maintaining existing accounts requires your consistent effort. Your goal
If I Were To Hire a Salesperson Today …
It’s been well over 10 years since I was last charged with the task to hire a salesperson and I can’t even make the claim that I was much good at it during the 25+ years that this was a part of my responsibilities. Sure, there were some superstars but, there were even more duds.
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