Let’s stop for a moment and check back on what we have accomplished so far. By now, you should have … Developed your buyer persona (your target market) and you have narrowed your contact list down to approximately 300 (insert your own number) of these that you wish to focus on exclusively. Further classified these
Who wants referrals? You do, that’s who. Everybody loves referrals and what’s not to love about them! Somebody knows somebody else who can potentially use your product or service and they have advised that person that you are numero uno. While this could be a topic for another article, you would also like to be able
In our previous article, we identified and classified our top 300 contacts and began to organize our connections starting with LinkedIn. Today we will repeat these steps for our other social networks. While the only way to filter news updates in LinkedIn would be to hide those connections who you do not want to see,
File this under … Qualifying 101. The simple fact is, unless your prospect has the money needed to invest in your product or service … they ain’t much of a prospect. On top of this, you may have several product/service options available and, while everybody wants champagne, some can only afford beer. I have consistently
As salespeople, every day we are looking to make new connections and we are actively fielding connection requests from others. This is all a part of social sales. While some of us may have a plan for maximizing the effectiveness of these activities, I am guessing that most do not. We just … do. In
The CRM Features That Are Most Wanted by Users
An article on eMarketer entitled “Social Integration Tops CRM Users’ Wish Lists” was recently brought to my attention. The publication cites findings from Capterra’s “CRM Users Industry Research Report” which was conducted in June of 2015. This is a very complete study and I would suggest that you might want to read it. Among other
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