Trigger Events and Prospecting | Opposites Do Attract
Traditional B2B sales has always been brutal in nature. Knock on doors. Smile and dial. Rejection followed by more rejection. Now social media comes waltzing into the picture, like the new pretty face at the soda shop, and the focus of the discussion moves to her. It’s the siren’s song. “Buy me a milkshake and
My Social Strategy Year In Review
Sometimes I feel like I’ve spent the last several years living in a yellow submarine. I surface, identify targets, dive, fire off a few torpedoes, hope that I hit something, dodge depth charges, and then repeat the whole process again. Occasionally you have to dive so deep that you lose track of where you are,
Read More