We already understand the concept of the power of reach through social media. Our ability to share our message with tens of thousands or more and then in turn have a certain percentage of those folks share your message forward to their networks, is one of the things that makes social media so powerful! Most
True cold calling in B2B selling is probably fairly close to being a lost art. If not, it should be. I’m talking about finding a street and then knocking on every office door one-by-one without the slightest idea of what might lie behind that wooden, metal, or glass barrier. The same can be said of “smiling and
As someone who has spent his entire professional career in B2B sales (since 1977), there have always been things that I love about the business (money, independence, competition) and things that I don’t (cold calling, not knowing enough about my customer, doors slammed in my face). Regardless, having a “thick skin” has always been a
Very early on in my selling career I was taught what people buy (benefits) and when people buy (when an emotional decision is made). What nobody told me was … How do individual people buy? What process do they go through? Why do they buy in the first place? Yes, the fact that the product or
Social networks are very much like communities. Once you move in you can choose to either get out and meet your new neighbors or you can decide to be the “odd family” that never ventures past their front door. In the world of social media, there are tons of neighborhoods to choose from and you
Social Networking & The Art Of Progressive Engagement
One goal in social networking is to connect with others, in meaningful manner, and then to develop these relationships. Our primary goal should be to do this with the right people … those who we can best assist with achieving their desired results and vice versa. Twitter and Google+ are fairly simple and straightforward. You
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