In order to accurately define Social CRM, we first need to talk about Traditional CRM which stands for “Customer Relationship Management”. Core functions include what I like to call the “3 C’s”: Contacts – complete contact records with all contact info including user definable fields for information needed for my specific business. This record would also track leads and deals
I’ve been at this a very long time and, as far as I know, there are only three ways to increase your revenues. You can … Make more calls or Raise your average $ sale or Improve your ratios (also a part of KPI’s or Key Performance Indicators). Get better at what you do. Regarding
We continue our series on DISC selling. Today we will talk about assessing another area of our DISC quadrant, Steadiness. Remember that those who are high in this factor will typically be considered to be introverts who will communicate and operate at a slower pace and will focus their attention toward nurturing relationships rather than
Please note that the operative phrase is “engaged with” and not “connected to”. I’m sure that there are probably thousands of folks out there who are connected to thousands of other folks on LinkedIn. The question is, how many are they really connected with? How many of their connections do they really know? Engagement implies
I have been a CRM user since the late 80’s having started with a DOS based product called TeleMagic. Back then they were called Contact Managers so let’s call them CM’s for short. I’m really not sure when somebody came up with the brilliant idea to change that moniker to CRM or, Customer Relationship Management. That’s all fine and dandy but, the
Five years ago when I first investigated “social”, my choice of monikers for this phenomenon was limited to either “social media” or “web 2.0”. Neither made any sense to me. They still don’t. My biggest quandary was just how would I be able to adapt these terms within any application which would be business-centric? I
