One of the most wonderful and effective ways ins social sales that you can engage with your clients via social media is by helping them to build their own businesses. Your efforts in this regard will trump free donuts any day of the week! We can do this by promoting their business to others within our networks and
Our last two articles have discussed the two most important disciplines in social sales as being prospecting and relationship-building. Drilling down a little deeper, there are important steps involved in each and we call these steps F.A.C.E.S. and today we will focus on the most popular social business platform, LinkedIn. Before we get started, what
As part of our Social Sales series, last month we defined Social CRM. Now let’s start leveraging this tool in order to close more sales and the best way to get started on that is to get ourselves organized! Salespeople, by and large, are notoriously bad record keepers. As far as that goes, a lot of salespeople
In Part I of “Social Sales Simplified” we discussed how, if you could master just two selling disciplines, and then if you leveraged those with social tools, you would be able to substantially increase your sales and your revenues. The first discipline was prospecting. Today we will talk about relationship-building. All good things, including sales,
Becoming a social business is more than engaging with your customers via social networking platforms. It also includes engaging socially with those who are internal to your own organization. Certainly, there are many definitions of a social business. Mine happens to be … “A social business integrates social media tools and strategies, internally and externally,
How To Gain Social Insights From Your Most Valuable Asset – Your Customers!
Unless your customer is a chicken, and you are a “certified chicken hypnotist”, perhaps this type of focus group would not be your first choice for gaining valuable insights from your customer base. Besides, there are many more avenues and tools that are sitting right there at your fingertips which are much more accessible, more
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