Social Selling: Using Social Media to Understand How and Why People Buy
Very early on in my selling career I was taught what people buy (benefits) and when people buy (when an emotional decision is made). What nobody told me was … How do individual people buy? What process do they go through? Why do they buy in the first place? Yes, the fact that the product or
Social Networking & The Art Of Progressive Engagement
One goal in social networking is to connect with others, in meaningful manner, and then to develop these relationships. Our primary goal should be to do this with the right people … those who we can best assist with achieving their desired results and vice versa. Twitter and Google+ are fairly simple and straightforward. You
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