I have been a CRM user since the late 80’s having started with a DOS based product called TeleMagic. Back then they were called Contact Managers so let’s call them CM’s for short. I’m really not sure when somebody came up with the brilliant idea to change that moniker to CRM or, Customer Relationship Management. That’s all fine and dandy but, the
Five years ago when I first investigated “social”, my choice of monikers for this phenomenon was limited to either “social media” or “web 2.0”. Neither made any sense to me. They still don’t. My biggest quandary was just how would I be able to adapt these terms within any application which would be business-centric? I
Are you currently using social media as a tool in your recruitment efforts? Most folks are and for those of you who have not yet investigated this arena, you need to! This slide deck is from a recent presentation that I did through the Idaho Department of Labor Social Media for HR Recruiters from craigmjamieson
Each and every day, in sales departments around the globe, a sales manager is striding into the room and making this proclamation … “I have great news! We have decided to provide you with a CRM so that you can better track your activities with your customers!” And the collective response is … “Groan”. That’s
We continue our series on DISC selling. Today we will talk about assessing another area of our DISC quadrant, Influence. Remember that those who are high in this factor will typically be considered to be extroverts who will communicate and operate at a fast pace and will focus their attention toward nurturing relationships rather than managing
The Role of Blogging in the Social Marketing Ecosystem
A little over four years ago I asked a local social media consultant, who I quite accidentally met through LinkedIn, “Just exactly what do I need to do to get on board this train before it gets away?” She told me … Sign up for Twitter, Facebook, and LinkedIn and get active on all three
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