As part of our Social Sales series, last month we defined Social CRM. Now let’s start leveraging this tool in order to close more sales and the best way to get started on that is to get ourselves organized! Salespeople, by and large, are notoriously bad record keepers. As far as that goes, a lot of salespeople
In Part I of “Social Sales Simplified” we discussed how, if you could master just two selling disciplines, and then if you leveraged those with social tools, you would be able to substantially increase your sales and your revenues. The first discipline was prospecting. Today we will talk about relationship-building. All good things, including sales,
Becoming a social business is more than engaging with your customers via social networking platforms. It also includes engaging socially with those who are internal to your own organization. Certainly, there are many definitions of a social business. Mine happens to be … “A social business integrates social media tools and strategies, internally and externally,
Salespeople, and this definitely includes me, are not all that complicated. At the end of the day, we pretty much all want the same thing. We want to …. make more money! Our effectiveness in attaining this goal is directly measured by our ability to make more sales. Social Sales makes this simple and simple
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In order to accurately define Social CRM, we first need to talk about Traditional CRM which stands for “Customer Relationship Management”. Core functions include what I like to call the “3 C’s”: Contacts – complete contact records with all contact info including user definable fields for information needed for my specific business. This record would also track leads and deals
