Several years ago now, I decided that I needed a hobby. I had played around with guitars a few times growing up but I never really learned to play. I’m playing now but I still have a long way to go. My wallet is substantially lighter and I’d like something to show for it. What
My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. However, the principles discussed will be applicable to any business! Pitch Book, Sample Case, and Tools Show. Don’t tell – It is incredibly important to be able
My background happens to be in the electric sign industry and I will be introducing a series of posts on this site that relate directly to that market. However, the principles discussed will be applicable to any business! Signs as Advertising You simply must have certain tools and knowledge in place if you are going
I’ve touched on this topic from time to time. I have also been known to talk about this in group meetings and during training sessions. I get a few chuckles, some embarrassed glances, and then … nothing happens. I’m talking about referrals. There are three parties in any referral action … The referrer – He
No matter what industry or position you work in, it’s always good business to cultivate strong customer connections. Handled well, those relationships lead to myriad positives including decreased churn, increased spend, and improved brand perception. But what goes into the process of developing them? In truth, there are numerous factors to be taken into account.
One of the most basic tenets of selling is that you are going to have to figure out ways to stand out in a crowd. The bigger the group, the bigger the challenge and, speaking of large groups, how about the internet and social networks? Very crowded! You need to be … R.U.M. – Remarkable,
