Around ten years ago, the consumer market was a totally different landscape where the sales process involved telemarketing and setting appointments for sales professionals to gain clients and close deals. The system was pretty straightforward then, requiring relatively simple methods. But, outbound sales required more effort to execute compared to what needs to be done
Last month we created three target personas that will be used to help us to identify our ideal opportunities. They were: Target Buyer, Target Power Partner, and Target Networking Opportunities. Today we want to establish a budget in terms of time and dollars that we will be willing to invest in networking activities. Note that
I have spent a lot of time recently contemplating the state of outbound prospecting. To be fair, most of what I am about to discuss is based on my experience as a buyer vs. as a seller. As a salesperson, I see this as a very serious concern. I also need to make it very
It’s been said that it’s going to be difficult to get where you are going without some sort of map to plot out your course. The same can be said for selling and networking. In fact, you will have multiple maps that together should be used to create a part of your sales process. Today
Selling is not a “chicken or egg” riddle. There is no question that, if you can’t find new sales opportunities, there will be no new revenues. In today’s world of social selling, this task falls into two disciplines … being found and finding. Both can be applied to recurring orders from existing accounts as well as referrals from these customers. This
Becoming a Master Networker – Series Intro
When I first began to write, it was on NetWorks! Boise. Later, as my business began to morph, that site was repurposed to supporting our leads group and my writing focus was redirected to this site. Well, I’m mixing it up again! Since NetWorks! is the home for our professional networking group, and as we
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