The Value of Personalization in Sales
We’ve all been there. You’re wanting to talk to the ‘decision-maker’ at a business. You know the business in question is perfectly suited for your product or service. You’ve narrowed it down, done your research and determined exactly who it is you need to talk to but, all you have is a name, a business
Is This a Sales Pipeline or a Pipe Dream?
When I first began my career in B2B sales, and this was with a national company, we were not even asked to do forecasts. We were expected to write business at or above of our assigned quotas. Simple. Emphasis was placed on the word write. Written business was what was used to determine whether or
Read More