We’ve all been there. You’re wanting to talk to the ‘decision-maker’ at a business. You know the business in question is perfectly suited for your product or service. You’ve narrowed it down, done your research and determined exactly who it is you need to talk to but, all you have is a name, a business
Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness. This is predicated on the formula … I’m on LinkedIn + he’s on LinkedIn = sale (b.t.w., it’s not that simple). What if your prospects are not on LinkedIn, or Twitter, or Facebook, or … nothin’?
The nice folks over at Salesforce Canada reached out to me recently with a really great article on building strong B2B relationships and asked if I might wish to feature it, and the graphic below, on this site. Being Canadian, how could I refuse! Read the full article by following this link. While the post focuses
The Hot Dog Vendor – A Tale of Self Fulfilling Prophecy
This one is a real oldie but a goodie and is the perfect example of the self fulfilling prophecy. I have no idea who wrote it but can tell you that I have had a worn out photocopy of this in my files for at least 30 years.