Be different. That’s it. Nothing more. All five steps come down to this. We can go round and round discussing all of the elements in the sales process and the importance of each. That would take some time. A lot of time. Instead, let’s talk about being different and, if you are perceived by your
I’ve touched on this topic from time to time. I have also been known to talk about this in group meetings and during training sessions. I get a few chuckles, some embarrassed glances, and then … nothing happens. I’m talking about referrals. There are three parties in any referral action … The referrer – He
One of the most basic tenets of selling is that you are going to have to figure out ways to stand out in a crowd. The bigger the group, the bigger the challenge and, speaking of large groups, how about the internet and social networks? Very crowded! You need to be … R.U.M. – Remarkable,
The characteristics, or traits, that we will be discussing form one leg of the success triangle … skills, knowledge, and attitude. You can be a good salesperson with two out of the three. Three of three and you are a killer. Characteristics, behaviors, and traits, are all reflected in attitudes which, IMHO, is probably the
Let’s start with CRM (acronym), Customer Relationship Management. We used to call them Contact Managers, but should we really be managing our contacts? No, we should be managing our relationships. Apparently managing is now a bad word. Instead we should be leading. Leading where? Not through the sales process. Now we must address the buyer’s
Always Have a Reason to Be in Front of the Customer
Successful selling has always been tied directly to the ability to create, maintain, and build relationships with customers. These relationships will be tied to two variables … The frequency of the interaction The quality of the interaction Therefore, the formula is pretty simple. He who spends the most quality time in front of the customer,
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