I Call Bullshit on the AI Content Debate

AI, Articles

There seems to be a growing backlash against AI-generated content, particularly on LinkedIn. I understand some of it. Nobody wants to read generic, robotic content that sounds like it was generated by a machine and posted without a second thought. Neither do I. But I think a lot of the criticism misses the point.

In fact, I call bullshit.

Let’s start with a simple question. When someone writes a book, do they do it entirely by themselves? Sometimes. Often they don’t.

Many authors use editors. Some use developmental editors. Some use researchers. Some use proofreaders. Some even use ghostwriters. The author may provide the ideas, experiences, expertise, and direction while others help organize, polish, refine, and improve the final product.

Nobody seems particularly upset about that. Yet when someone uses AI to help write an article, suddenly there are cries that the content isn’t authentic.

Why? What’s the difference? The way I see it, AI is simply another tool. The important question isn’t whether AI was involved. The important question is whether the ideas are genuine.

I have spent my entire career in sales. I have trained salespeople. I have managed salespeople. I have implemented CRM systems. I have worked with business owners across a variety of industries.

  • The experiences are mine.
  • The lessons are mine.
  • The opinions are mine.
  • The scars are mine.

When I work with AI, I’m not asking it to invent expertise that I don’t possess. I’m asking it to help me communicate the expertise that I do possess. That’s a very different thing.

In many ways, AI functions like an editor, a sounding board, a research assistant, and a writing partner rolled into one.

For example, I’ve spent countless hours working with AI discussing sales, CRM, training, management, prospecting, and technology. Over time, it has learned how I think, how I communicate, and even how I write.

  • We collaborate.
  • I provide the ideas.
  • I challenge the assumptions.
  • I reject what doesn’t fit.
  • I modify what does.

The result is content that is often clearer and better organized than what I might have produced entirely on my own. Isn’t that exactly what a good editor does?

Let’s be honest. Most of the people criticizing AI aren’t really criticizing AI. They’re criticizing bad content. And bad content existed long before AI showed up.

I’ve read plenty of articles written entirely by humans that weren’t worth the time it took to read them. Likewise, I’ve seen AI-assisted content that was thoughtful, insightful, and genuinely useful.

  • Good content is good content.
  • Bad content is bad content.
  • The tool doesn’t determine the quality.
  • The person using the tool does.

The reality is that AI is not going away. LinkedIn knows it. Microsoft knows it. Google knows it. Nimble CRM, who I represent, knows it. Businesses know it.

That’s why we’re seeing AI built directly into the tools we use every day. LinkedIn offers AI-assisted updates, comments, profiles, and messaging. Microsoft embeds AI into Office. Google embeds AI into search. Don’t even get me started on automated responses.

The question is no longer whether people should use AI. The question is whether they will use it responsibly. For me, the answer is simple. AI is a collaborator. Not a replacement.

It helps me organize my thoughts, challenge my thinking, and communicate more effectively. The expertise still has to come from somewhere.

And if the ideas, experience, and perspective are genuinely yours, I don’t particularly care whether an editor, a ghostwriter, or an AI assistant helped polish the final result. What matters is whether the content provides value. Everything else is just noise.

Written by me in collaboration with Hal C. Bott

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Craig M. Jamieson

Craig M. Jamieson

Managing Member at Adaptive Business Services
Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!
 
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