Something Cool This Way Comes

Beginning next week, and continuing on the first Wednesday of each month, I will be introducing a new article series to this site. The focus of these posts will be social selling and how recognized experts in this field are weaving these new sales tools and strategies into their traditional selling activities. I’m super excited!

My experience, and this is both personal as well as speaking with others, is that this new social selling thing has probably created more questions rather than answers and particularly with seasoned salespeople. There are countless misperceptions out there about what social selling will and will not do and many of those have been perpetuated by early adopters including myself.[Tweet “Something Very Cool This Way Comes – Social Selling”]

Unfortunately, where there is confusion you will also likely find inaction and this can have tragic consequences. The simple fact is that our customers, and their expectations of us, have already changed. They are more informed than ever and they are also busier than ever. How do we address these, and many more, evolving conditions?

At the same time … there are many salespeople out there who are already stumbling about with social selling and, in the process, they are breaking all of the china in the shop. This makes it even more difficult for the rest of us to stand out … in the right way.

It’s time to set the social selling record straight. Thirty some years ago my Regional Vice President had a saying, one that I had never heard before (or since) … “We’re gonna’ tell them where the blue jay s__ts in the buckwheat!” Loose translation … “Best get ready for the straight poop.”

Once again, this series begins next Wednesday, April 4 and I hope that you will tune in and become a part of the conversation!

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Craig M. Jamieson

Managing Member at Adaptive Business Services

Craig M. Jamieson is a lifelong B2B salesperson, manager, owner, and a networking enthusiast. Adaptive Business Services provides solutions related to the sales professional. We are a Nimble CRM Solution Partner. Craig also conducts training and workshops primarily in social selling and communication skills. Craig is also the author of "The Small Business' Guide to Social CRM", now available on Amazon!