“Maximizing LinkedIn for Sales and Social Media Marketing” is the second LinkedIn related book by author, consultant, and speaker Neal Schaffer and is a follow-up to his first book “Understanding, Leveraging, & Maximizing LinkedIn” Before I share with you my review of the book, a little background may be in order. LinkedIn was the first, and
This has been bothering me for some time now and, since this is a rant, I’ll make it short. Updating your social networks has never been easier. With tools like HootSuite and TweetDeck, you can create one single update and post that thought simultaneously to Twitter, FaceBook, LinkedIn, your FaceBook Page, and more. You can
And, I really hate it when that happens. Since the day I began working with Social Media, I made the decision to be somewhat of a closed networker. At the time, at least, it made sense. I preferred quality over quantity – I still do. Why would I want to connect with people I have nothing in common with? – True & not so true. Social Networking is about discovering new relationships as much as it is about nurturing existing ones. I wanted to concentrate on making local connections – That’s still true but, this focus is shifting and I’ve done a poor job with that anyway. My B2B networking groups are closed (not open to the public and very discriminating) – This has not changed but, my new services are open and not at all discriminating.
The folly of my previous strategy is exposed …..
What Starting A LinkedIn Group Has Taught Me About My Own Behavior
A few moths ago, I became born again LinkedIn. Why it took me so long, all the while knowing that this is where I belong, remains a mystery. Call it plain stupid. Part of this may be explained by my 3.5 year journey of exploring as many social networking options as was humanly possible. This
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