Everything that we read today about social sales points to three consistent facts … We have moved away from the pitch and instead toward the conversation. Buyer behaviors have changed and one of the biggest shifts is that they are doing their own research. In fact, they may have already substantially arrived at their buying decision prior to their
With a grateful nod to Heinz Marketing, Lifehacker, Inc. Magazine and others who regularly publish “This is How I Work” articles, which I love to read …. welcome to “How I Work It – Social Selling”. I try to watch and emulate others and you probably do the same. There is a lot of confusion,
Beginning next week, and continuing on the first Wednesday of each month, I will be introducing a new article series to this site. The focus of these posts will be social selling and how recognized experts in this field are weaving these new sales tools and strategies into their traditional selling activities. I’m super excited!
Background – My “Focused Social Selling” article series details my conviction that certain steps should be taken in order to make social selling dramatically more effective. More than ever, I am convinced that it will be proven to be accurate. My premise is that fewer and better connections, when engaged personally and consistently, will yield
Focused Social Selling in Action – Monitor and Engage!
Background – My “Focused Social Selling” article series details my conviction that certain steps should be taken in order to make social selling dramatically more effective. More than ever, I am convinced that it will be proven to be accurate. My premise is that fewer and better connections, when engaged personally and consistently, will yield
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