Beginning next week, and continuing on the first Wednesday of each month, I will be introducing a new article series to this site. The focus of these posts will be social selling and how recognized experts in this field are weaving these new sales tools and strategies into their traditional selling activities. I’m super excited!
Every day it seems that I either run across, or I am introduced to, some great new apps and articles that pertain to social selling. While I can’t do extensive research or a full review on each, hopefully, you may find some gems for your use that have been hidden inside this regular (at least
As salespeople, we’re constantly looking for ways to stay ahead of the curve: new strategies for networking, new avenues for prospecting, new ways to sell. And that drive toward the new helps us stay competitive, and, when meeting quotas is the name of the game, that’s a good way to be. Of course, the problem
True cold calling in B2B selling is probably fairly close to being a lost art. If not, it should be. I’m talking about finding a street and then knocking on every office door one-by-one without the slightest idea of what might lie behind that wooden, metal, or glass barrier. The same can be said of “smiling and
The following is a guest post by a friend and colleague, Roanen Barron with Barron PCS. I am extremely grateful to Roanen for this contribution to this site. Please be sure to read more about Roanen, and how to connect with him, at the end of this article!
Selling hasn’t changed. We just keep getting better tools. With the advent of the information and internet age, the tools we use to reach people are advancing; however, the principles of selling remain the same. Smart phones and social media have increased the circle of people to which exposure can be gained creating viable alternatives to traditional media. The methodology to attract customers remains the same because people are still people; and, the factors that motivate them to purchase are still the core principles for selling.
The principle of providing value – both in the product or service one provides and the way that one sells it – remains the guiding force for attracting prospective customers and converting them from digital profiles to business revenue. It shouldn’t be surprising. Although the tools and market landscape has evolved, the ultimate target is still the same: reaching people who have the wants and needs that your offering is positioned to fill. What attracts them offline is also what attracts them online. Conversely, what turns them off in the “real world” will also repel them in the virtual world.
