I have been thinking a great deal as of late as to why so many of my B2B contemporaries have been loathe to adopt social selling. Most don’t want to talk about, let alone even consider, it! Whether or not you or your company will succeed with implementing a social sales initiative, it starts at the
Or, are you too afraid to ask? That’s a bit of a loaded question. A lot of salespeople I know are either too afraid to ask their customers how they are doing, are too afraid of the answer, or see little to no benefit in doing so. Sad on all three counts. So, how would
By now you should have begun your program of progressive engagement, timed by your recurring reminders and/or appropriate opportunities, with your classified contacts. A few things to keep in mind … You are in this for the long-haul and breaking into any new account takes time. Maintaining existing accounts requires your consistent effort. Your goal
True cold calling in B2B selling is probably fairly close to being a lost art. If not, it should be. I’m talking about finding a street and then knocking on every office door one-by-one without the slightest idea of what might lie behind that wooden, metal, or glass barrier. The same can be said of “smiling and
You have created your lists and taken an inventory of your engagement tools. You have also defined an engagement strategy. All that is left now is to monitor the updates from your chosen target accounts and then to engage with them where appropriate. Let’s get started! Monitor daily With your news feeds filtered to show
Social Networking for Those Who Are Not Social
Does social networking work for those of us who are not particularly social? What about those of us who are private by nature or have concerns regarding privacy in general? Are any of these platforms great places for introverts to hang out? The simple fact is, you can be effective on social networking sites and
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